Elon Musk's Controversial Behavior Costs X Major Advertisers

Musk's endorsement of an antisemitic conspiracy theory leads to an estimated $75 million in lost ad revenue for the quarter.

Elon Musk, owner of the social media platform X, formerly known as Twitter, has faced backlash from advertisers after endorsing an antisemitic conspiracy theory.
Major companies such as Disney, Paramount Global, Apple, Warner Bros, and IBM have pulled their advertising from X.
Musk has responded defiantly, telling advertisers to 'go f**k yourself' and warning that the boycott could 'kill the company'.
Musk's controversial behavior on X has reportedly cost the platform an estimated $75 million in lost ad revenue for the quarter.
X is now trying to attract small businesses to replace the lost advertising revenue.