Overview

• Elon Musk's recent comments to advertisers have sparked a debate over the future of X's advertising business, with some experts believing that the platform may struggle to maintain relationships with major companies.
• Despite Musk's controversial remarks, political campaigns have continued to spend on X promotions, with ad buyers spending more than $1.7 million on X posts promoting a candidate or their 'war room's' account.
• X CEO Linda Yaccarino has defended Musk's comments, stating that X's principles will not be compromised and that the platform will not be distracted by critics.
• Bill Ackman, head of investment holding company Pershing Square Holdings, has also defended Musk, stating that he believes Musk and X are treated unfairly and inconsistently by advertisers.
• Musk's comments have led to a number of major companies, including Disney and Apple, halting their advertising on X.