Elon Musk's Comments Spark Controversy Over X's Advertising Future

Despite backlash, political campaigns continue to invest in X promotions while major companies pull their advertising.

Elon Musk's recent comments to advertisers have sparked a debate over the future of X's advertising business, with some experts believing that the platform may struggle to maintain relationships with major companies.
Despite Musk's controversial remarks, political campaigns have continued to spend on X promotions, with ad buyers spending more than $1.7 million on X posts promoting a candidate or their 'war room's' account.
X CEO Linda Yaccarino has defended Musk's comments, stating that X's principles will not be compromised and that the platform will not be distracted by critics.
Bill Ackman, head of investment holding company Pershing Square Holdings, has also defended Musk, stating that he believes Musk and X are treated unfairly and inconsistently by advertisers.
Musk's comments have led to a number of major companies, including Disney and Apple, halting their advertising on X.