Elon Musk's chaotic Twitter rebrand to "X" faces backlash and stumbles
- Twitter has been rebranded as "X" under new owner Elon Musk, replacing the iconic blue bird logo with a black and white "X."
- The rebranding aims to transform Twitter into an all-encompassing "everything app," but has sparked confusion, legal issues, and criticism.
- Challenges have included securing rights to the "X" name, installing a quickly removed giant "X" sign on the company's headquarters, and taking a user's "@X" handle.
- Experts estimate X may have lost billions in brand value, and changes like altering "tweets" to "xs" face hurdles in changing public lexicon.
- It remains uncertain if X can successfully expand into financial services, streaming, messaging, and other areas to rival "super apps" like WeChat.
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