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Elon Musk Unveils 'Macrohard,' xAI’s AI-Native Software Company

Musk frames the xAI project as a multi‑agent, Grok‑driven software builder following an Aug. 1 trademark filing.

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Overview

  • Announcing the effort on Friday, Musk called the name tongue-in-cheek and said the project is real.
  • The USPTO application filed by xAI on Aug. 1 covers video games and broad areas such as legal analysis, strategic planning, and professional advisory uses.
  • Musk described a system in which Grok spawns hundreds of specialized coding and generative agents that emulate human software use inside virtual machines until results meet a high bar.
  • Reporting connects the venture to xAI’s Colossus supercomputer build in Memphis and to Musk’s plans to secure large quantities of Nvidia GPUs.
  • xAI has not released product details or timelines, and Microsoft has not provided comment in the coverage cited.