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Elon Musk Seeks to Restore X's $44 Billion Valuation Amid Shifting Fortunes

The platform, formerly Twitter, sees advertiser returns, debt restructuring, and ties to Musk's White House role as key factors in its potential turnaround.

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'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023.
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X on App Store is seen in this illustration photo taken in Poland on June 29, 2024.

Overview

  • Elon Musk is reportedly in talks to raise funds valuing X, formerly Twitter, at $44 billion, the same price he paid for it in 2022, though the outcome remains uncertain.
  • The return of major advertisers like Amazon and Apple, after initial boycotts due to hate speech concerns, signals improved confidence in the platform.
  • X's financial recovery is partially tied to Musk's proximity to the Trump administration, where his government role has bolstered investor sentiment and his business interests.
  • Debt investors recently purchased billions in X loans at 97 cents on the dollar, reflecting cautious optimism about the company's future despite high interest rates.
  • Musk's vision for X as an 'everything app' progresses with a new Visa partnership enabling digital payments, though the platform still faces competition and lingering trust issues.