Overview

• Musk explained that his 'go f--- yourself' comment was aimed at advertisers pushing for censorship, not the entire industry.
• He emphasized the importance of maintaining a platform for free speech, even at the cost of losing money.
• X has seen a significant decline in ad revenue since Musk's takeover, with a 40% drop in the first half of 2023.
• To attract advertisers back, Musk highlighted new ad targeting features and AI-driven improvements on X.
• Musk's appearance at Cannes marks a strategic effort to mend relationships and stabilize the platform's financial health.