Elon Musk Seeks to Rebuild Ties with Advertisers After Controversial Remarks

At the Cannes Lions Festival, Musk clarifies his stance on free speech and censorship to win back ad revenue for X.

Musk explained that his 'go f--- yourself' comment was aimed at advertisers pushing for censorship, not the entire industry.
He emphasized the importance of maintaining a platform for free speech, even at the cost of losing money.
X has seen a significant decline in ad revenue since Musk's takeover, with a 40% drop in the first half of 2023.
To attract advertisers back, Musk highlighted new ad targeting features and AI-driven improvements on X.
Musk's appearance at Cannes marks a strategic effort to mend relationships and stabilize the platform's financial health.