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Elon Musk Removes North America and Europe Chief after Tesla Sales Slump

The change precedes a projected global delivery drop in the upcoming quarter

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Tesla-Chef Elon Musk bei der Eröffnung der Tesla-Fabrik in Grünheide
tesla model 3 2024 08
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Overview

  • Elon Musk dismissed Omead Afshar, Tesla’s vice president for North America and Europe, after those regions saw sustained sales declines
  • Deliveries in Europe fell for a fifth straight month in May while U.S. and Chinese markets also weakened
  • Analysts forecast a roughly 10 percent year-over-year drop in second-quarter global deliveries
  • Afshar, known as Musk’s “fixer,” helped launch Tesla’s Robotaxi pilot in Austin, which is now under NHTSA safety review
  • Musk’s prominent support for President Donald Trump and political activities have dented Tesla’s brand image