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Elon Musk Offers Free X Premium Access to Users with Significant Followers

The initiative aims to boost user retention amid reports of declining active users, offering enhanced features to qualifying accounts.

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Overview

  • Elon Musk announces free X Premium and Premium+ access for accounts with over 2,500 and 5,000 verified subscriber followers, respectively.
  • The move aims to retain users amid declining daily active users on X, with significant drops reported in the U.S. and globally.
  • Premium features include ad reduction, longer posts, and access to the AI chatbot Grok, while Premium+ also offers ad-free browsing and article posting.
  • Critics question the impact of the changes, noting the small number of accounts that could qualify based on current subscriber levels.
  • X denies claims of falling user numbers, asserting growth contrary to external research findings.