Overview

• Future Coalition PAC, backed by Elon Musk, is running conflicting ad campaigns in Michigan and Pennsylvania to sway Muslim and Jewish voters, respectively.
• In Michigan, ads portray Vice President Kamala Harris as a staunch supporter of Israel, appealing to areas with significant Muslim populations.
• Conversely, Pennsylvania ads accuse Harris of being antisemitic and insufficiently supportive of Israel, targeting predominantly Jewish communities.
• The PAC is funded by America’s Future, a group linked to Musk, which has donated $3 million to support these efforts.
• This microtargeting strategy highlights the political polarization and complexity of voter outreach in the 2024 election cycle.