Overview

• Elon Musk dismissed Omead Afshar on June 26, ending his nearly eight-year tenure as head of sales and manufacturing across North America and Europe.
• Jenna Ferrua, director of human resources for North America, has also exited the company this week.
• Tesla’s global deliveries have fallen for the first time in its history this year, with U.S. and European sales down and China shipments dropping 15% in May.
• BYD surpassed Tesla as the world’s largest EV maker this year while brands like Skoda outpaced Tesla’s European sales last month.
• The company’s brand image has been weighed down by Musk’s $300 million backing of President Trump and his leadership of the Department of Government Efficiency.