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Elon Musk Calls for Netflix Boycott Over ‘Dead End’ as Shares Fall

The campaign has fueled online claims of cancellations and market volatility, but Netflix has not issued a statement and no verified subscriber losses have been disclosed.

Overview

  • Musk posted “Cancel Netflix for the health of your kids” on X, targeting the animated series Dead End: Paranormal Park, which features a transgender teen and was canceled in 2023.
  • Netflix’s stock fell about 2% initially, with outlets reporting further declines over the next two days and billions in market value erased, though intraday moves partially recovered at times.
  • The push followed a post by Matt Van Swol and amplification by conservative accounts such as Libs of TikTok, and #CancelNetflix trended as users shared screenshots of claimed cancellations.
  • Series creator Hamish Steele denied celebrating Charlie Kirk’s death, called the circulating claims defamatory, and said he has received homophobic and antisemitic messages.
  • Actor Rob Schneider publicly backed Musk’s call, adding to conservative support as the online boycott continued into October 3.