Overview

• The ban takes effect June 27, 2025, and applies only to paid advertisements on X.
• Musk announced the ban in an X post on June 26, calling hashtags an “esthetic nightmare.”
• X’s AI chatbot Grok, developed by xAI, can categorize and surface content without the need for hashtags.
• Hashtags will remain available for regular posts, where they continue to boost visibility and engagement.
• Users have responded with mixed views, praising a cleaner look but questioning potential impacts on ad performance.