Overview
- After a user urged X to outpay YouTube, Musk posted “Ok, let’s do it” while calling for rigorous enforcement against gaming.
- Head of product Nikita Bier said the team is “on it” and touted a new method that “should wipe out 99% fraud.”
- The exchange indicates X is weighing materially higher payouts to attract original content, with specifics and timing not announced.
- Creators and users welcomed the prospect as a potential “game changer,” while MrBeast cautioned that rivaling YouTube’s revenue model will be difficult.
- Separately, X is testing a peer-to-peer payments product called X Money with Visa, with a phased rollout expected and no crypto integrations reported.