Overview

• Elon Musk confirmed that X's algorithm deprioritizes posts with links in their main text, encouraging users to place links in replies instead.
• The policy is intended to keep users on the platform longer by discouraging them from clicking away to external sites.
• Critics argue that the change undermines X's utility as a hub for news and information, with journalists and tech leaders expressing frustration.
• The Guardian and other outlets have ceased posting on X, citing its toxic environment and Musk's hostility toward traditional media.
• Concerns have grown about Musk's use of X to control narratives, with allegations of algorithmic manipulation and selective visibility of accounts.