Overview
- Elm Biosciences introduced Elemental Lip Serum as a balm-oil hybrid that promises hydration, shine, buildable color and lip‑treatment benefits in four shades: Blush, Petal, Mocha and Clear.
- The formula lists peptides, antioxidants, shea butter and squalane as key ingredients intended to smooth vertical lines, support the lip barrier and improve softness and texture.
- The company cites a dermatologist‑supervised perception study of 54 women over seven days that reported high self‑reported improvements in hydration, softness and overall lip appearance.
- Independent experts and reporters note the study’s limits because it is small, brief and sponsored by the brand, and there are no long‑term, independently verified clinical results in the coverage.
- Co‑founded by Martha Stewart and dermatologist Dr. Dhaval Bhanusali, Elm positions the $45 serum in the premium market and the launch highlights a wider beauty trend of blending cosmetic finishes with skincare treatment claims.