Overview

• Elliott Wilson, known for his past role at TIDAL and XXL, has been appointed editorial director of UPROXX Studios.
• UPROXX Studios, formed by will.i.am, Jarret Myer, and Rich Antoniello, aims to pioneer digital media with significant investments in technology and creativity.
• The new media conglomerate now holds exclusive rights to Warner Music Group’s YouTube content in the U.S.
• FYI AI technology, a key component of UPROXX Studios, is set to enhance creative expression and media consumption.
• The initiative marks a transformative shift in hip-hop media, promoting innovation and ethical information consumption.