Overview

• Ella Mills is the great-granddaughter of Lord Alan John Sainsbury but says she and her husband built Deliciously Ella from scratch without financial help from their families.
• The brand grew from a 2012 blog into a plant-based recipe app with over 2,000 dishes and a supermarket snack line before its sale to Swiss firm Hero Group in September 2024.
• After a 2011 diagnosis of postural orthostatic tachycardia syndrome, Mills credits a plant-based diet with her recovery and withdrawal from life-long medications within two years.
• Once touted as a pioneer of the clean eating movement, she now rejects the term and focuses on accessible, minimally processed foods.
• Mills criticizes the wellness industry for pushing costly powders and elaborate routines in place of evidence-based health advice.