Particle.news
Download on the App Store

Elizabeth Berkley Leads Betsey Johnson’s Showgirls 30th-Anniversary Holiday Campaign

The launch frames Betsey Johnson’s camp style as a full-circle tribute to Berkley’s Showgirls legacy.

Overview

  • Betsey Johnson unveiled the 2025 holiday collection with Berkley as the face, and the pieces are available to shop now.
  • Campaign imagery leans into showgirl spectacle with feathers, sequins, fishnets, fringe and towering feathered headdresses.
  • Easter eggs nod to the 1995 film, including the iconic hot pink fringe dress and childhood recital photos tucked into the dressing-room set.
  • This marks the first formal collaboration between Johnson, 83, and Berkley, 53, following years of mutual admiration.
  • Johnson called Berkley the “original showgirl” as the campaign reimagines the cult classic through bold color, camp theatrics and unapologetic confidence.