Overview
- Berkley, 53, stars in the newly released 2025 holiday campaign, with imagery channeling showgirl spectacle through feathers, sequins, fishnets and towering headdresses.
- The campaign coincides with a Betsey Johnson collection of dresses, shoes and accessories that translates the film’s theatrical style into commercial pieces.
- A press release says the creative direction reimagines the cult classic through Johnson’s lens of bold color, camp theatrics and all-out confidence.
- Easter-egg callbacks include the hot pink fringe spaghetti-strap dress and childhood recital photos tucked into the set design.
- Berkley calls the project a full-circle milestone, noting she wore Betsey Johnson to her Showgirls audition and spent early paychecks at the designer’s Melrose store, while Johnson hails her as the “original showgirl.”