Eli Russell Linnetz Unveils 'Made in California' Collection, Emphasizing Local Craftsmanship

The new collection features high-end everyday wear, made entirely in California with locally sourced materials.

Eli Russell Linnetz launches a new 'Made in California' collection, focusing on locally made luxury items.
The collection includes unique pieces like $28,000 sheepskin chaps and hand-dyed sweatpants, showcasing artisanal craftsmanship.
Linnetz emphasizes the direct connection from his hands to the consumer, aiming for a more personal shopping experience.
The launch coincides with the opening of Linnetz's first retail store on Abbott Kinney Boulevard in Venice Beach, California.
Future plans include expanding the product range to include eyewear and footwear, further enhancing the brand's local focus.