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Eli Roth’s Ice Cream Man Drops Red Band Trailer and Is Headed For Unrated Wide Release

Roth is using his own label to release the unrated film as a test of whether boundary-pushing horror can find a mainstream theatrical audience.

Overview

  • A red band trailer for Ice Cream Man was released online on June 3, 2026, giving the first full look at the film’s violent premise and tone.
  • The movie is an original screenplay co-written by Eli Roth and Noah Belson and stars Ari Millen as the titular ice cream vendor.
  • Iconic Events Releasing will open the film unrated in North American theaters on August 7, 2026, on more than 2,000 screens.
  • Media Capital Technologies and Roth’s The Horror Section fully financed the film and producers include Christopher Woodrow and Raj Singh.
  • Marketing highlights high-profile collaborators — Nas as an executive producer, music by Brandon Roberts with additional work from Snoop Dogg, and prosthetic effects by Adrien Morot and Steve Newburn — and the wide unrated release will put the film into immediate box-office competition.