e.l.f Cosmetics' Super Bowl Ad Stars Meghan Trainor, Judge Judy, and 'Suits' Cast

The commercial promotes cruelty-free makeup and highlights the brand's commitment to diversity and affordability.

e.l.f Cosmetics' Super Bowl ad features Meghan Trainor, Judge Judy, and the cast of 'Suits' in a courtroom drama promoting cruelty-free makeup.
The commercial highlights e.l.f's commitment to diversity, community, and affordable, high-quality beauty products.
e.l.f Beauty reports a significant increase in sales, with revenues up 85% year-over-year, marking its 20th consecutive quarter of growth.
The ad's hero product, Halo Glow Liquid Filter, is showcased as a cruelty-free and affordable alternative to high-end makeup.
The commercial is part of e.l.f's strategy to engage a wide audience, including a resurgence in interest for 'Suits' on streaming platforms.