E.l.f. Beauty Reports 50% Sales Surge, Raises Annual Forecasts

Affordable pricing and strong market presence drive 22nd consecutive quarter of growth for E.l.f. Beauty.

E.l.f. Beauty's Q1 sales reached $324.5 million, surpassing Wall Street expectations.
The company raised its fiscal 2025 sales guidance to between $1.28 billion and $1.3 billion.
E.l.f. continues to gain market share, becoming the second largest color cosmetics brand in the U.S.
International expansion plans include entering Germany and launching in Sephora Mexico.
Despite increased marketing expenses, E.l.f. maintains strong consumer demand and brand loyalty.