Overview

• Users can purchase physical makeup products and receive a digital version for their avatars.
• The virtual kiosk includes exclusive items like a limited-edition hoodie and cruelty-free skincare products.
• E.l.f.'s immersive experience on Roblox has attracted over 12 million visits since its launch.
• The initiative is part of a broader trend of integrating e-commerce into virtual platforms.
• E.l.f. collaborates with Roblox creators to design digital items accompanying physical purchases.