Overview

• The deal closed with $800 million in cash and stock at signing and a potential $200 million earnout tied to Rhode’s performance over the next three years.
• Rhode posted $212 million in net sales for the year ended March 31, 2025, driving e.l.f.’s largest acquisition and entry into the prestige beauty segment.
• Hailey Bieber steps into roles as Rhode’s chief creative officer and head of innovation, while also serving as a strategic adviser to e.l.f. Beauty.
• Rhode products will debut in Sephora stores across North America and the U.K. later this year, marking an expansion beyond its direct-to-consumer model.
• Bieber’s payout could propel her net worth toward billionaire status, contrasting with reports of her husband’s outstanding tour-related debts.