Overview
- e.l.f. introduced the Soft Glam Cream Blush and Soft Glam Cream Bronzer as new stick-format complexion products, with major UK outlets reporting the additions on Monday.
- Both products are reported to cost £7 each and come in buildable, blendable formulas designed for direct application or brush blending.
- The Cream Blush is described as coming in seven shades and the Cream Bronzer in eight shades, each promising a medium-buildable satin finish.
- Several outlets cite the Express for ingredient details that list 2% shea butter and 1% sunflower seed oil in the formulas, and early customer quotes praise blendability and long wear.
- Coverage notes retail interest such as a companion blending brush selling out and includes affiliate disclosures, and the launches extend e.l.f.'s value-led Soft Glam line that targets summer routines and mature skin needs.