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Elevate Launches $500 Million College Investment Fund with Penn State and UCLA

Structured as debt financing plus consulting support, Elevate’s initiative helps schools maximize revenue from premium seating, multimedia rights, NIL opportunities under new athlete pay rules.

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Overview

  • The fund is backed by Velocity Capital Management and the Texas Permanent School Fund, providing a half-billion dollars for long-term athletic projects.
  • Investments are structured as debt rather than equity, ensuring Elevate holds no ownership stake in participating athletic departments.
  • Penn State and UCLA are the inaugural partners, tapping into Elevate’s existing network of roughly 60–70 university clients.
  • Elevate has already closed two eight-figure deals with Power Four schools and is in talks with several other athletic departments.
  • The initiative responds to the House v. NCAA settlement and evolving NIL policies by funding facility upgrades and commercial ventures.