Overview
- IT Home reports, citing reader submissions, that updating the Ele.me app to version 12.0.2 shows the app name changed to Taobao Flash Purchase.
- The outlet notes there has been no official company announcement confirming the scope or permanence of the rename.
- Taobao upgraded its Hourly Delivery service to Taobao Flash Purchase on April 30, positioning it as a primary entry in the Taobao app for instant retail.
- Ele.me has been providing supply, delivery capacity, and technical support, with visible shifts such as order labels, rider attire, and customer service references moving to the Taobao Flash Purchase brand.
- IT Home adds that this year would be the first Double 11 featuring Taobao Flash Purchase, a detail presented as the publication’s understanding rather than confirmed plans.