Overview

• Rev. Jamal-Harrison Bryant’s group launched the electronic protest on May 28 after accusing Dollar General of bowing to political pressure and rolling back its DEI initiatives.
• Supporters are instructed to flood the retailer’s email inbox, phone lines and social media accounts to demand renewed investment in Black and low-income communities.
• Organizers stopped short of a full boycott because many Dollar General outlets serve as essential retailers in food deserts, contrasting with the indefinite “Target blackout.”
• The protest calls on Dollar General to reinstate and strengthen its DEI infrastructure, establish a community reinvestment fund and expand contracts with Black-owned vendors.
• Target’s boycott, active since February, has driven its stock down over 35% and prompted CEO Brian Cornell to pledge $2 billion toward Black-owned brands by July 31.