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Electrified Car Sales Jump in Europe as Chinese Brands Scale and Tesla Declines

ACEA’s August snapshot shows BEVs at 15.8% of EU registrations, with Volkswagen retaining clear market leadership.

Overview

  • Electrified powertrains drove August’s momentum, with battery-electric registrations up about 30% year over year and hybrids the largest drivetrain segment by share.
  • Counting the EU, EFTA and the UK, about 159,810 BEVs were registered in August, roughly one in five new cars across that wider market.
  • Chinese automakers roughly doubled European sales, led by MG, BYD and Chery, as plug-in hybrids surged 1,271% and took a larger slice of their mix.
  • Tesla logged 8,220 EU registrations in August, down 36.6% year on year, pushing its year-to-date decline to 42.9%.
  • After eight months of 2025, Volkswagen Group holds a 27.5% EU market share, and the VW T‑Roc was Europe’s best-selling model in August.