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Electric Vehicle Discounts Drive UK Car Market Growth in May

Simplified rules for home EV charger installations have spurred consumer uptake of electric vehicles.

Imported cars are parked in a storage area at Sheerness port, Sheerness, Britain, October 24, 2017.  Picture taken October 24, 2017.  REUTERS/Peter Nicholls/File Photo
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Overview

  • New car registrations climbed 1.6% in May to 150,070 units, the strongest May performance since 2021 and the market’s second month of growth this year.
  • Pure battery electric models registered a 25.8% year-over-year increase, contributing to electric vehicles exceeding 47% of total new car sales in May.
  • Year-to-date zero emission vehicle sales reached 20.9%, remaining below the government’s 28% mandate for 2025.
  • Intense discounting from manufacturers, particularly Chinese EV brands, has triggered a price war that is eroding automaker profit margins.
  • Tesla’s UK deliveries dropped 36% year-over-year to 2,016 vehicles in May, underscoring difficulties for established EV leaders.