Overview
- An enforcement notice issued on Oct. 8, 2025 found the Lululemon founder contravened third-party advertising rules during the 2024 provincial campaign.
- Investigators determined three signs outside his Point Grey home were regulated election advertising because they opposed a party and initially lacked a required authorization statement.
- Wilson registered as a third-party sponsor on Oct. 10, 2024 after being contacted by Elections BC and later disclosed about $1,650 in spending on the signs.
- The agency set a $600 fine, far below the $10,000 maximum, citing his cooperation and first-time status, and gave him 40 days to pay.
- The signs drew wide attention in Vancouver and were later vandalized, according to prior reporting.