Overview

• Election posters continue to dominate as a major campaign tool, with their broad reach across all age groups and their role in raising awareness about upcoming elections.
• While posters create visibility and can leave a lasting impression, they are not decisive in determining election outcomes, functioning more as a signal of the event itself.
• Winter conditions pose challenges for poster campaigns, including reduced visibility due to limited daylight and the need for weather-resistant materials.
• In regions like East Germany, where many voters lack strong party affiliations, posters play a critical role in reaching undecided voters, especially as social media algorithms often reinforce existing biases.
• Party efforts in East Germany face logistical hurdles, including fewer local members, an aging volunteer base, and concerns over threats or attacks on campaign teams.