Election Posters Remain Key in 2025 Despite Growing Role of Social Media

Experts emphasize the enduring significance of election posters, particularly in regions with high numbers of undecided voters, even as digital campaigns expand.

• Election posters continue to dominate as a major campaign tool, with their broad reach across all age groups and their role in raising awareness about upcoming elections.
• While posters create visibility and can leave a lasting impression, they are not decisive in determining election outcomes, functioning more as a signal of the event itself.
• Winter conditions pose challenges for poster campaigns, including reduced visibility due to limited daylight and the need for weather-resistant materials.
• In regions like East Germany, where many voters lack strong party affiliations, posters play a critical role in reaching undecided voters, especially as social media algorithms often reinforce existing biases.
• Party efforts in East Germany face logistical hurdles, including fewer local members, an aging volunteer base, and concerns over threats or attacks on campaign teams.

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