Overview
- On August 1, 2025, the Election Commission officially removed Rinku Singh from its flagship SVEEP campaign following his June engagement to Samajwadi Party MP Priya Saroj.
- The commission cited that his personal tie to an active politician could be perceived as political bias and compromise the impartiality of its voter education efforts.
- UP District Election Officer Lalita Prasad directed Sub-District Magistrates and SVEEP teams to take down all materials featuring Singh, from posters and banners to videos and websites.
- Singh had been a prominent face of the SVEEP initiative, appearing on stadium billboards, social media campaigns and video messages aimed at boosting youth electoral participation.
- Neither Rinku Singh nor Priya Saroj has issued a public statement in response to the Election Commission’s decision.