Overview

• Preparations are underway for the fifth Festival de la Piel in San Vicente Ferrer with over 150 local exhibitors scheduled to take part.
• Organizers expect more than 10,000 visitors and have organized five thematic pavilions covering leatherwork, gastronomy, commerce, culture and children’s activities.
• The municipal government of El Marqués, led by Rodrigo Monsalvo Castelán, designed the event to boost family incomes and preserve artisanal traditions.
• Merchants in Bernal, the Centro Histórico and Tequisquiapan report declining revenues, high rents and a lack of promotional support despite steady visitor flows.
• Local trade associations are calling for integrated marketing, improved infrastructure and evening cultural programming to drive consumer spending.