Overview
- The 15th edition runs from November 13 to 17 and is scheduled to end at 11:59 p.m. on Monday, November 17.
- Concanaco reports 215,988 businesses registered on the official platform, underscoring broad formal participation nationwide.
- Early buying concentrates on televisions, electronics and large appliances, with clothing and footwear next, and roughly 70% of purchases occurring in physical stores.
- Profeco reports 56 complaints with 53 conciliations so far, operates 169 on‑site modules and a price‑history tool, and has carried out checks at major retailers in Mexico City.
- Authorities cite sales figures of 173.8 billion pesos in government reporting as organizers project around 200 billion pesos for the campaign, while Profeco moves to curb use of Buen Fin branding by unregistered sellers estimated at about 25%.