Overview
- Concanaco reports 215,988 registered businesses for the 15th edition running November 13–17.
- Early demand centers on electronics and home appliances, with screens topping searches and roughly 70% of purchases occurring in physical stores.
- Profeco tallies 91 complaints through November 15, resolves 87 via conciliation, and recovers 337,417.08 pesos for consumers.
- The main issues are unfulfilled prices and promotions, with Walmart, Sam’s Club, Soriana and Coppel among providers drawing the most reports.
- Authorities deploy 169 service modules, field inspections and price‑tracking tools, as organizers maintain a sales goal above 200 billion pesos.