Overview
- Mexico’s five-day campaign runs November 13–17 with 215,988 businesses registered on Concanaco’s official platform and organizers holding a sales outlook near 200 billion pesos.
- Early data show electronics and home appliances at the top of purchases, with roughly 70% of buying still taking place in physical stores.
- Profeco logged 56 consumer complaints by Friday 4 p.m., conciliating 53 and recovering 232,440 pesos; most cases involved price or promotion noncompliance, with reports naming Walmart, Sam’s Club and Soriana.
- Concanaco noted that roughly a quarter of merchants advertising the event were not registered, and Profeco said it would ask non‑registered sellers to remove Buen Fin branding.
- Authorities activated 169 Profeco attention modules and online monitoring, while Condusef urged budgeting, price checks and cautious use of months‑without‑interest and secure payment practices.