Overview
- Internet MX reports that 82% of intended online buyers fear personal data theft for this edition, with concern up 67% from last year.
- The event’s portal now provides a QR check to validate registered merchants and hosts security workshops and guidance for safer shopping.
- Kueski warns of increased attack activity and cites tactics including identity impersonation, phishing with leaked credentials, compromised cards, and scams via WhatsApp, SMS and calls.
- Data points to growing scale as Signifyd found a 47% rise in e-commerce fraud during El Buen Fin 2024 and Condusef recorded over MXN 20,000 million in cyber-fraud complaints in 2023.
- Industry speakers cite roughly 4,000 attempted cyberattacks per minute in Mexico and expect continued double-digit growth, while sales for Nov. 13–17 are projected to exceed MXN 200,000 million.