Overview
- The 15th edition runs from November 13 to 17, closing at 23:59 on Monday, with 215,988 registered businesses across the country.
- Concanaco reports early purchases concentrated in electronics and appliances along with apparel and home goods, and Profeco notes screens are the most sought‑after items.
- Roughly 70% of first‑day purchases were made in physical stores, even as retailers leaned on social media for promotions and online sales continued to grow.
- Profeco says it had received 56 complaints by the second day and settled 53, after resolving 12 of 17 on day one; early issues included unmet promotions, price mismatches and sales refusals, with cases involving Walmart, Soriana and Coppel.
- Consumer protection efforts include 169 in‑person assistance modules, nationwide monitoring of stores and websites, and guidance from Profeco and Condusef on budgeting, comparing prices and avoiding fraud; authorities also warned unregistered sellers to remove unauthorized Buen Fin branding.