Overview
- The five-day event will run Nov. 13–17, and the Nov. 16 public holiday is expected to push more shopping into the final long weekend.
- Official registration for participating businesses remains open and organizers will publish the full participant list closer to the start date.
- Government figures show El Buen Fin 2025 generated MXN 219,200 million in sales with about 216,000 businesses taking part, highlighting the event's scale and opportunity.
- Tiendanube’s 2025 data found that 20% of sellers captured 83% of PYMEs’ revenue, top sellers started promotions earlier and used shallower average discounts (about 10%) while keeping higher average tickets.
- Mobile drove most visits and purchases in 2025 but also had a 67% checkout abandonment rate, so merchants are advised to test payment flows, allocate stock and secure short-term financing to avoid missed sales.