Overview
- Scheduled for November 13–17, the 15th edition is set to include broad participation that organizers say tops 200,000 businesses.
- Profeco will field 1,196 staff with 169 service modules and brigades in 337 malls, plus hotlines and ConciliaExprés/Concilianet to handle complaints and verify offers.
- Consumers can confirm official stores through the elbuenfin.org participant search and QR checks, with an app slated for November 13, while some recognizable chains are not registered such as Starbucks, Oxxo, Apple Store, Miniso and Burger King.
- The SAT raffle covers card purchases of at least 250 pesos made November 13–17 in registered shops, with the draw on December 5 and published rules detailing prizes for both shoppers and merchants.
- Market players highlight deep discounts and logistics perks, including Mercado Libre’s offers of up to 60% off, under‑24‑hour delivery in 28 cities and up to 24 MSI, as well as Banamex bonuses of 10% general or 30% during ‘Horas Banamex’ with prior registration.