Overview
- Mexico’s 15th El Buen Fin runs November 13–17 as a five‑day campaign of discounts and financing across physical stores and online platforms.
- A new official Merchant Finder, QR verification and a dedicated app let buyers confirm participating stores on elbuenfin.org, with 10,000+ listed now and organizers targeting about 200,000 businesses.
- Profeco will deploy more than 1,100 inspectors and is urging consumers to report abuses via [email protected], Teléfono del Consumidor 55‑5568‑8722, social media or local offices.
- The SAT confirmed a 500 million‑peso Sorteo El Buen Fin for card purchases of at least 250 pesos at registered merchants, with the draw on December 5 and top prizes of 250,000 pesos for consumers and 260,000 for businesses.
- Retailers and banks detailed promotions, including Mercado Libre’s up to 60% discounts, deliveries under 24–48 hours in 28 cities and up to 24 months without interest, plus Banamex bonuses of 10% generally or 30% during Horas Banamex (3–5 p.m.) with registration and minimum spend.