Overview
- The Nov. 13–17 event features an official registry at elbuenfin.org and a new QR check to confirm participating merchants, with thousands of stores registered across physical and online channels.
- Trade groups project spending near 200 billion pesos as e‑commerce takes a larger share, with marketplaces reporting late‑night mobile buying patterns and logistics preparing for delivery volumes that can triple.
- Banks and platforms detail promotions for the window, including months without interest and cashback such as BBVA bonifications, Banamex “Horas” de 30% bonuses, Mercado Pago hasta 24 MSI, and a PayPal offer of up to 1,000 pesos off after 6,000 pesos in purchases.
- Profeco deploys more than 1,190 staff and activates price‑monitoring tools like Quién es Quién en los Precios, while Nov. 17 bank branches will be closed for the holiday though ATMs and mobile services remain available.
- Retailers and payment processors expand anti‑fraud measures using AI, real‑time monitoring and 3D Secure to cut chargebacks, and SAT’s raffle enrolls card purchases of 250 pesos or more made Nov. 13–17 for a Dec. 5 drawing.