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El Buen Fin 2025 Shifts to Nov. 13–17 With App, QR Verification and Bank Offers

Regulators pledge tighter verification to protect shoppers, aiming to steer more spending toward small businesses.

Overview

  • An official app launches Nov. 13 and participating businesses must display a QR code that lets customers confirm registration details and location before purchasing.
  • The SAT’s traditional raffle accepts electronic payments of at least 250 pesos made Nov. 13–17 at registered merchants, with eligibility governed by published rules.
  • BBVA will offer three months without interest starting March 2026 on single purchases from 3,500 pesos with prior activation, plus an automatic 10% credit on 12–24 MSI purchases from 5,000 pesos capped per day.
  • Scotiabank announced up to 20% cashback with app enrollment, online discounts on Amazon and Mercado Libre, and up to 18 months without interest at major retailers.
  • Profeco launched a consumer survey and urged planning, price comparisons and receipt keeping, while Concanaco and AMVO project sales above 200 billion pesos with more than 200,000 businesses participating.