Overview
- Mexico’s 15th edition will run November 13–17, with business registration open until November 12 and a mandatory official QR for participants to verify legitimate offers on the spot.
- The SAT confirmed a 500 million‑peso raffle — 400 million for cardholders and 100 million for businesses — with a minimum purchase of 250 pesos, a December 5 draw, and prize deposits due by early January 2026.
- Organizers project around 200,000 participating businesses and a national sales goal near 200,000 million pesos, while Canaco CDMX forecasts 65,305 million pesos in the capital, or roughly one‑third of the total.
- Profeco will deploy more than 1,174 staff with 165 service modules to monitor 480 products across 334 shopping centers, activate a price‑tracking portal, and crack down on simulated discounts.
- Banks and retailers are rolling out financing and bonuses — including Banamex offers of up to 30% in purchase bonifications — as industry groups expect strong omnichannel demand and significant e‑commerce growth.