Overview
- Mexico’s 15th‑anniversary edition shifts to a five‑day run starting Thursday to align with the long weekend and encourage planned purchases across physical and online channels.
- Operational rules require participating stores to display a QR that links to the official portal, with an app available from Nov. 13 for consumers to verify merchants and raffle eligibility; businesses must register by Nov. 12 to qualify, and the SAT draw is set for Dec. 5.
- BBVA confirms 3‑month interest‑free deferral starting March 2026 on single purchases from $3,500 pesos with prior app activation, plus a 10% bonus (up to $2,500 per day) on $5,000‑plus purchases at 12–24 MSI, with activation windows running before and after the event.
- Scotiabank announces up to 20% cashback (15% base plus 5% with payroll portability) subject to app enrollment and minimums, platform discounts on Amazon and Mercado Libre with set caps, and up to 18 MSI at major retailers such as Walmart, Sam’s Club, El Palacio de Hierro and others.
- Profeco urges price comparisons and clarity on “offer” versus “promotion” and will oversee compliance, while cybersecurity firms warn that online fraud could jump about 30% during the sale, advising secure connections, site verification and use of digital cards.