Overview
- Retailers can register on the official portal through November 12 to be part of the program and qualify for raffle eligibility.
- The SAT’s El Buen Fin raffle will award 500 million pesos on December 5, with entries generated by card purchases from 250 pesos at registered merchants and prize pools for consumers and businesses.
- Profeco will run a nationwide oversight operation from November 13 to 17 and will publish price behavior on elbuenfin.profeco.gob.mx to deter fake discounts.
- The new Buen Fin app launches November 13 on iOS and Android to locate registered stores, verify participation, filter promotions by category, and save favorites.
- Walmart’s El Fin Irresistible runs November 6–19 as the company also rejoins El Buen Fin, and Mercado Libre offers Meli+ early promotions from November 10 to 12.