Overview
- The Economy Ministry now projects up to 250 billion pesos in sales, after weak September consumption data, anchored in a push for domestic suppliers and small businesses.
- Walmart returns to the program with Sam’s Club and Bodega Aurrera, while OXXO joins for the first time.
- All advertising must carry a QR code to confirm official registration, and shoppers will be eligible for the SAT raffle plus a Lotería Nacional commemorative draw.
- President Claudia Sheinbaum will make the inaugural online purchase, joined by Economy Secretary Marcelo Ebrard and state governors to signal trust in verified channels.
- Registration is free and open until Nov. 12 at 11:59 p.m., with about 5,000 businesses enrolled so far compared with 16,000 last year.