Overview

• Officials highlighted a commemorative program that includes a special Lotería Nacional ticket and SAT-run raffles for shoppers and registered small businesses.
• Economy Ministry representatives cited a push for MiPyME participation and the Hecho en México seal, along with local economic corridors and broader outreach with municipal governments.
• Walmart de México—along with Sam’s Club and Bodega Aurrerá—returns to the event and OXXO will participate for the first time, alongside brands such as Liverpool and Sears.
• Registration stands at about 5,000 businesses so far, compared with 16,000 last year, according to the Economy Ministry.
• AMVO reports strong consumer intent with extensive planning, omnichannel shopping across online and stores, interest in 12-month interest-free offers and cashback, and a preference for home delivery within a week.